Kaja Holloway

Kaja Holloway Consulting


I am a highly experienced and successful grants, trusts and statutory fundraising specialist with a passion for supporting social action which leaves a meaningful legacy.

Since launching my consultancy in 2019 I have raised over £2,000,000 for organisations working for social benefit.

I’ve achieved 6 figure sums for several client charities and achieved funding from UK government grants, the National Lottery Community Fund and a number of high profile corporate and private trusts and foundations.

In addition to fundraising, I support clients with organisational and project development, theories of change, evaluation, outcomes and impact reporting. 2023 highlights include securing over £500,000 for county-wide rape and sexual assault support, multi-year core salaries for a dynamic international campaigning organisation and funding for three years for a first salaried director post for a small but mighty refugee support charity.


I have enabled work supporting refugees and asylum seekers, people living with cancer, survivors of rape and sexual assault, people with marginalised identities and from racially minoritized communities, community development, youth work, mental and physical health, LGBTQI+ groups, advice work and capital projects.

Having managed a small charity for 8 years, I am particularly good at mentoring under-resourced leaders with small teams and minimal support to develop fundraising strategies which are achievable and sustainable – I love the transformational impact this can have, particularly on newer organisations. I am passionate about evidencing impact and clients often say the most valuable support they’ve received from me was helping them to develop a monitoring and evaluation framework for their organisation / project.


I have a BA Honours in English Literature and have undertaken training in areas including social enterprise, community philosophy, train the trainer, reflective supervision, child protection and leadership.

I have recently chosen to resign my membership of the Chartered Institute of Fundraising.


I’m an ethical fundraiser with a broad range of knowledge, skills and contacts gained over 25 years’ experience across the voluntary sector, including 7 years at Chief Officer level.

I support clients across all stages of the fundraising journey, from detailed and segmented funder prospect research, developing and implementing trusts and grants fundraising strategies and crafting eloquent, well-researched cases for support, meticulously proof-read and compliant with application processes, from the classic one-page letter to multi-stage bids for six-figure sums from statutory sources or leading grant providers.

I work collaboratively with teams to develop projects and associated budgets and other supporting documents needed for applications for multi-year activity.