Kaja Holloway

Kaja Holloway Consulting


I am a highly experienced and successful grants, trusts and statutory fundraising specialist with a passion for supporting social action which leaves a meaningful legacy.

Since launching my consultancy in 2019 I have raised over £2,000,000 for organisations working for social benefit.  I’ve achieved 6 figure sums for several client charities and achieved funding from UK government grants, the National Lottery Community Fund and a number of high profile corporate and private trusts and foundations.

In addition to fundraising, I support clients with organisational and project development, theories of change, evaluation, outcomes and impact reporting. 2023 highlights include securing over £500,000 for county-wide rape and sexual assault support, multi-year core salaries for a dynamic international campaigning organisation and funding for three years for a first salaried director post for a small but mighty refugee support charity.

Having managed a small charity for 8 years, I am particularly good at mentoring under-resourced leaders with small teams and minimal support to develop fundraising strategies which are achievable and sustainable – I love the transformational impact this can have, particularly on newer organisations.

I am passionate about evidencing impact and clients often say the most valuable support they’ve received from me was helping them to develop a monitoring and evaluation framework for their organisation / project.


I support organisations of all shapes and sizes, with services appropriately and fairly costed. I work with a trusted team of associates to flex capacity when needed.

Current/recent clients include refugee support charities Social Workers Without Borders, Refugee Youth, Together Now and Rainbow Migration.

After initially undertaking a capital campaign for Big C, Norfolk’s cancer charity, I continue to support their fundraising team by providing grants and trusts fundraising, stewarding and reporting services.


I have a BA Honours in English Literature and have undertaken training in areas including social enterprise, community philosophy, train the trainer, reflective supervision, child protection and leadership.

I have recently chosen to resign my membership of the Chartered Institute of Fundraising.


I’m an ethical fundraiser with a broad range of knowledge, skills and contacts gained over 25 years’ experience across the voluntary sector, including 7 years at Chief Officer level.

I support clients across all stages of the fundraising journey, from detailed and segmented funder prospect research, developing and implementing trusts and grants fundraising strategies and crafting eloquent, well-researched cases for support, meticulously proof-read and compliant with application processes, from the classic one-page letter to multi-stage bids for six-figure sums from statutory sources or leading grant providers.

I work collaboratively with teams to develop projects and associated budgets and other supporting documents needed for applications for multi-year activity.