Kaja Holloway


I specialise in grants and trusts fundraising, supporting local, regional and national charities and voluntary organisations. I am an ethical fundraiser with a passion for positive social action which leaves a meaningful legacy.

I have a proven track record in raising large sums from high profile funders in support of refugees and asylum seekers, capital and community projects, cancer care, education, youth work, counselling, advice work, equality and diversity, mental and physical health and wellbeing and LGBTQI+ groups.

Every organisation is different and each has its own challenges. I work collaboratively with clients, often helping them to explore and clarify strategy, developing tailored packages of practical support, be it a long-term plan, a large-scale fundraising campaign or a single application.

For new and growing organisations, taking the first steps towards sustainable development can be daunting. I particularly enjoy supporting charities new to grants and trusts fundraising with compliance audits, developing a case for support and funding portfolio research and development.

Working in collaboration with boards, committees and steering groups, I help prepare organisations to meet the expectations of most major national funders, including the development of people, policies and procedures, communications and evaluation processes.

I support teams to develop projects and partnerships into achievable, realistic, measurable proposals with demonstrable social impact at the heart of the planning process. I am extremely enthusiastic about impact reporting and see this as an essential element of all high-quality community projects. I offer support in creating tailored monitoring and evaluation plans which showcase the impact of clients’ work on individuals, families and communities.

I specialise in crafting eloquent, well-researched cases for support, meticulously proof-read and compliant with application processes, from the classic one-page letter to multi-stage bids for six-figure sums. .


I support organisations of all shapes and sizes, with services appropriately and fairly costed. I work with a trusted team of associates to flex capacity when needed.

Current/recent clients include refugee support charities Social Workers Without Borders, Refugee Youth, Together Now and Rainbow Migration.

After initially undertaking a capital campaign for Big C, Norfolk’s cancer charity, I continue to support their fundraising team by providing grants and trusts fundraising, stewarding and reporting services.


I have a BA Honours in English Literature and have undertaken training in areas including social enterprise, community philosophy, train the trainer, reflective supervision, child protection and leadership.

I have recently chosen to resign my membership of the Chartered Institute of Fundraising.


I have a broad range of knowledge, skills and contacts gained over 25 years’ experience across the voluntary sector, including 7 years at Chief Officer level.

Since launching my consultancy in 2019 I have raised 6 figure sums for several client charities and achieved funding from UK government grants and many high profile grant-giving trusts and foundations.

Highlights include raising around £500,000 for a community cancer support centre and creating a portfolio of much-needed new core funders for a small refugee support charity, more than tripling their income within a year.