Beth Upton

Money Tree Fundraising


Money Tree Fundraising works with charities to set up and grow fundraising from trusts, companies and wealthy individuals. We are fundraising practitioners as well as fundraising consultants. We specialise in kick-starting new programmes, particularly for major donor fundraising and trust fundraising.

We offer expert consultancy, training and delivery through our network of professional fundraisers, copywriters, specialist researchers and event organisers who work across the UK and internationally.

In 2015 we were named Best Strategic/Fundraising Consultancy by the Institute of Fundraising for our work with grassroots charities. We understand the challenge smaller charities face with specialise knowledge, capacity, skills.

We are fundraising practitioners as well as consultants. Out expert fundraisers have combined experience of all types of charity and have raised many millions over their cumulative 227 years’ experience of capital and revenue appeals.

We are on a mission to embed sustainable high value fundraising within charities of all size through our expert advice and delivery.


We have worked with more than 100 charities, including: Build Africa, Greenpeace, SANDS, St Francis Hospice, Thames Hospice, Plan International, Facial Palsy UK, SSAFA, Lymphoma Action, UpRising UK, Battersea, MS Society, Centrepoint.


Money Tree Fundraising is a member of Association of Fundraising Consultants, Fundraising Regulator, Institute of Fundraising Consultants list and NCVO.

Beth holds the diploma in Fundraising Management and is a Fellow of the Institute of Fundraising: FInstF (dip)


Money Tree Fundraising has been working with charities since 2010 and in that time has raised millions in trust applications, major donor relationships and corporate partnerships for its clients.

Deanna Wolf, who leads the trust fundraising programme for Money Tree Fundraising, has worked at a variety of organisations over the last 16 years, where she has developed superb organisational skills and has a multi-disciplinary, detail-oriented, analytical and creative approach that is very effective when setting up or expanding trust fundraising programmes. Deanna brings with her research knowledge and experience gained as a librarian at one of the largest public libraries in the United States. Recently, Deanna turned around a trust and statutory fundraising programme to stabilise a period of uncertainty within a national organisation, establishing new and improving current donor relationships that resulted in £1.22 million in 3-year funding awards.