Eric Phung

I work with NGOs and nonprofits when their website no longer reflects their scale, credibility, or public exposure. This typically happens during leadership transitions, increased funding, public campaigns, or regulatory scrutiny — periods when institutional credibility matters more than it used to.

My role is to rebuild websites so they can withstand attention. That means creating websites that make governance, leadership, and accountability visible; communicate clearly to donors, partners, regulators, and the public; and reduce internal friction around content updates and approvals.

This work is not about aesthetics or marketing experiments. It is about building institutional-grade infrastructure that holds up under pressure — from major donors, institutional funders, and the public alike.

Every engagement begins with a Blueprint Audit: a structured diagnostic that maps stakeholder priorities, identifies technical and governance failures, and produces a Board-ready report with specific findings and recommendations. Organisations that proceed move to a Monthly Partnership — a rolling subscription covering all Webflow design and development, with a 2–4 day turnaround on tasks.

I work independently rather than through an agency because this work requires continuity, direct judgment, and genuine accountability. Every audit and every implementation decision comes directly from me.

Based in Manchester. Working with organisations across the UK, Europe, and internationally.

Clients

WHO Foundation — The WHO Foundation raises independent philanthropic funding in support of the World Health Organisation’s global health priorities. The foundation had been running on WordPress, paying ongoing agency fees for routine updates and accumulating plugin costs. Since migrating to Webflow, the communications team manages content independently, SEO performance has improved significantly, and the reliance on external agency support has been eliminated. The Monthly Partnership continues.

Territorio de Zaguates — A free-range, no-kill dog sanctuary in Costa Rica sheltering over 1,000 dogs and having rescued more than 12,000 since 2005. The organisation relies on international donations and required a complete rebuild of its fundraising infrastructure. The project delivered a full Wix to Webflow migration. The relationship has continued with three follow-on projects since the initial build.

Do Good Daniels Family Foundation — A Los Angeles-based family foundation focused on philanthropic giving and community impact. The engagement delivered a full Webflow build with governance-appropriate architecture, clear stakeholder journeys for grantees and partners, and a CMS structured for team independence.

Noah’s Foundation — A Los Angeles-based nonprofit restoring hope for individuals and families through housing, mentorship, and community support, with a specific focus on the Black community. Referred by Do Good Daniels Family Foundation. The build is currently in progress.

Qualifications

I hold a Bachelor of Science in Electrical Engineering. That foundation gave me a rigorous approach to problem-solving, systems thinking, and technical precision — disciplines that translate directly into how I approach website infrastructure: methodically, with an emphasis on long-term reliability over short-term convenience.

Over the course of my career I have developed deep applied expertise across digital marketing, web design, and front-end development. I work at a senior level across the full stack of a modern website engagement — from stakeholder analysis and information architecture through to Webflow build, accessibility compliance, performance optimisation, and CMS governance.

I hold no formal design or development certifications, and I do not think they are the right measure of competence in this field. What I bring is seven years of applied technical experience, a strong engineering instinct for building things that work reliably under pressure, and a methodology developed specifically for the accountability and governance demands of the nonprofit sector.

All implementation work is built on the Lumos Framework (v2.2.0+), ensuring WCAG 2.1 AA accessibility compliance and 90+ Lighthouse performance scores as a baseline standard across every project.

Experience

I have been building websites professionally for seven years, working across a wide range of sectors including e-commerce, SaaS, professional services, and home services. That breadth gave me a strong technical foundation and an understanding of how different organisations use their web presence — what works institutionally and what creates long-term risk.

Six months ago I pivoted to work exclusively with NGOs and nonprofits. That decision was deliberate. I had worked with several nonprofit organisations earlier in my career and found that the problems they faced were consistently underserved by standard web consultancy: governance documents buried or inaccessible, stakeholder journeys that do not hold up under funder scrutiny, accessibility failures that create regulatory exposure, and content workflows that overload the one person responsible for maintaining everything.

The technical depth I developed across seven years of varied client work translates directly into this context. Nonprofit websites are not simpler than commercial ones — they are often more complex, carrying higher accountability obligations and serving a wider range of stakeholders simultaneously.

My approach draws on that cross-sector experience while applying a methodology built specifically for the institutional realities of nonprofit work: governance-first diagnostics, stakeholder salience analysis, and Webflow infrastructure built on the Lumos framework for long-term accessibility and editorial independence.