Victoria Ramsden

Integrity Executive Coaching


I founded my business 3 years ago with a mission to enable purpose driven organisations to succeed. My business is centred around executive coaching and I undertake consultancy services, using a coaching approach. In all my experience, time and again I have proven that a coaching approach delivers better and more sustainable outcomes.

I only work with ethical and purpose driven organisations, predominantly in the VCS. I also work with some start-ups and micro businesses in the sustainability space. I’ve worked for purpose-driven organisations my whole working life and I know just how hard it can be to stay motivated when it feels like everything is against you and your mission.

My unique background in performance management, sustainability and executive coaching enables me to cut through the noise and help you define tangible, actionable steps to improve and achieve your outcomes. One of my key strengths is my ability to quickly get to the root of the issue and identify sustainable outcomes. I am used to working in complex and challenging contexts and am able to quickly cultivate effective relationships, generate insights and clarity to provide assurance to my clients.

I am passionate about operating with integrity, ensuring good governance, enabling effective performance and delivering results.


My executive coaching clients are Founders, Directors and CEOs of charities and other third sector or for purpose organisations ranging from start-ups to more established and national charities and organisations.

Consultancy clients include charities, CICs, FE and HE, national and UK membership organisations and local authorities.

Recent and past coaching and consultancy assignments have included:
Coaching and mediation for third sector organisation senior management team members (2024).
Facilitated senior management meetings for a nascent and “storming” SMT. Provided recommendations to the CEO to improve ways of working to ameliorate effective decision making and issues resolution (2024).
Project management and coaching support to Head of Technology and Data to deliver new Membership solution (for a third sector Membership organisation (2024).
Consultancy support for a CEO around organisation IT solutions, resources and capability requirements (2024).
Coaching a CEO of an established local charity, supporting them to lead the organisation through a change in working practices and funding streams (2023).
Setting Mission, Vision and Values with the Founders of a CIC, undertaking strategic planning and defined aligned operational activities and target delivery model (2022).
Working with the Chair of the Board, facilitated the recruitment and subsequent appraisal of the CEO for an energy Trade Association (2017).
Lead the AGM event planning for Manchester City Council’s carbon reduction plan steering group, working with city stakeholders, local businesses, academic establishments and other local authorities (2014).


ILM certified Executive Coach with over 20 years years of coaching experience.
Diploma in Neuro-Linguistic Programming (NLP).
Chartered Manager and member of the Charted Management Institute (CMI) and I operate by their professional code of conduct
MSc Environmental Governance from the University of Manchester
BA (Hons Economics) from the University of the West of England


I have over 20 years of corporate experience, 10+ in senior leadership roles. I was first trained in coaching approaches in 2002 and adopting a coaching approach to leadership and management has been transformational in the results I have been able to deliver.

Coaching is now a fundamental aspect of the way in which I operate because of the lasting positive and repeatable results that are achieved, through effective behaviour change strategies.

Areas of expertise
I have worked in the performance, sustainability and renewable energy sectors undertaking feasibility reports for local authority and social housing clients for renewable energy projects. My extensive knowledge of sustainability means I can support organisations to define what it means to them in a tangible way addressing both financial and environmental sustainability. I also have extensive experience in risk management and assurance and Technology & Data having led several IT and data projects and teams.

Sector experience
My experience spans public and third sectors, social housing, FE and HE, employment and careers services, sustainability as well as commercial and Private Equity companies. More recent experience working for a large UK children’s charity and large UK Fund means I have comprehensive working knowledge of grant-making and reporting requirements as they relate to strategic objectives and corporate plans.

Executive level experience
I was an elected Board member for the Solar Trade Association (now Solar Energy UK) and was an Executive Director for social enterprise playing a pivotal role in their strategy and business development, and leading an organisational change process through to successful completion.