Natasha Roe

Red Pencil


Red Pencil helps charities find solutions to the changes they want to see by bringing a consultant in. We are driven by our values - collaborative, experienced and fair.

The core Red Pencil team are Natasha Roe and Alec Leggat work across marketing, brand strategy, communications and fundraising and we have a close team of experienced associates who we bring on board to add capacity and additional expertise. Our associates include major donor and philanthropists leaders, governance experts and we even work with a semiotician!

We have a well-established method based on a logic model (for those who like to know the underpinning theory) that ensures our consultancy focuses on the results you want to achieve. The strategies, activities and resourcing needed to deliver those results then follow. So whether you need to grow your income, get your products and services in front of the right people or reach new audiences through brand and communications engagement, then we can help.


We work with some of the UK’s largest charities through to those working with the hardest to reach communities. We have been around for 17 years and during that time have been lucky enough to work with 100s of UK and international charities.

For example, Red Pencil teams have worked with Mind on a brand research project to improve communications with young black men; profile major donors and write cases for support; and undertake a strategic review of membership. While back in the Red Pencil office, we have raised funds for A Little Bit of Hope to send re-usable menstrual products girls in Butaleja in Uganda so they can stay in school. We love what we do.

Our clients are working to improve lives through programmes covering the arts, heritage, health and mental health, religion, crime and addiction, community development, disability, education, and the environment. You will have heard of the household names we have worked with but we also collaborate with many smaller charities who may be less familiar. No-matter what size of organisation you are, you get exactly the same attention from our senior team.


Natasha is a chartered marketer with Masters of Science in Charity Marketing and Fundraising from Cass Business School (with distinction). She has been awarded the highest level of professional membership from the Chartered Institute of Marketing and holds the Professional Diploma from the Institute of Fundraising. Her BA is in English Literature (2:1) from the University of London.

As well as Consultants for Good, Natasha and the Red Pencil core team are corporate and individual members of CharityComms, Bond international NGO network, the Institute of Fundraising and the Royal Society for the Arts.

Natasha has previously been a Liveryman with the Worshipful Company of Management Consultants.


Natasha has a background as a published author and writer and ran the social action unit at London Weekend Television for nine years. During which time she was responsible for thousands of publications, information guidance, phone helplines, events, websites (even Teletext listings) - and the odd stint of programme research. Through these channels she connected LWT viewers with support available in London's voluntary sector so, when regional broadcasting in the UK was replaced by ITV, Natasha set up Red Pencil to continue to work with charities.

She has gone on to work with trustees and in-house teams in non-profits, social enterprises, public bodies and local authorities across the UK to lead rebrands, strategic change projects, feasibility studies, audits and income reviews. She has written strategies and plans as well as working alongside in-house teams in interim-roles.

She has a particular interest in blending academic theory and hands-on practice. Her research into how small UK charities can realise strategic benefits of branding evidenced in large charity studies has been presented at two international academic conferences and is being reviewed for Journal publication.

Natasha sits on the board of the CIM Charity and Social Marketing Group and is a trustee of Multi-Story Orchestra; a young diverse orchestra bringing classical music into the heart of local communities from a carpark rooftop in Peckham, close to her south-east London home.