Matthew Hickey

Social Intent Limited


Social Intent is an assertive consultancy that specialises in helping organisations to assess their impact and social value. I have a wealth of combined experience across various sectors. I excel in consultancy projects such as strategy reviews, impact assessments, and monitoring and evaluation for organisations in the public, private, and third sectors.

I have over 25 years of experience working with both clients and agencies, serving as senior leaders and trustees/board members. My understanding of the structure, motivation, and necessary delivery for charities today is unparalleled.

I have experience across numerous sectors in the charity industry, including education, mental health, social care, sports and wellbeing, cancer treatment, addiction, and learning disabilities, among others. I have a proven track record of conducting governance reviews, system design and review, monitoring and evaluation, including impact assessment, clinical assessment, economic performance review, strategy development, business planning, market research and marketing strategy development, culture development, organisational repositioning, business planning, internal staff engagement, income generation/fundraising, and stakeholder/shareholder engagement.

I have worked on numerous projects and programs over several years, which has allowed me to gather a wealth of data and insights. I don't just focus on outputs and outcomes but go beyond that to answer the critical question of "so what?". By delivering impact measures and clear narratives, i can help charities to gain confidence in their operations and better position themselves to receive funding.

Our approach to impact measurement is designed to provide a robust analysis of the effectiveness of a charity's activities, enabling them to make informed decisions to improve their performance. I believe that a more nuanced understanding of impact is essential for the long-term sustainability and success of any charitable organisation, and we are committed to helping our clients achieve their goals by providing them with the tools they need to measure, assess, and communicate their impact effectively.


- Managing Successful Programmes (MSP)

- PRINCE2 Agile® Project Management Certifications

- MA Law

- Managing Difficult conversations (ACAS)

- ACAS – Delivering Difficult Messages

- ACAS – Managing Poor Performance

- QA – Agile Project Management

- MSP – QA, Managing Successful Programmes

- APM – QA, Project Management

- Prince2 Project Management

- Bauer Media – Crisis Communications and Dealing with the Press

- CIM Professional Postgraduate Qualification in Marketing

- CIM Writing Effective Press Articles



Dynamic, high-calibre and impact-focused Chief Executive, with 25 years of experience in strategic and operational leadership of commercial and non-profit organisations.

Recognised as an outstanding communicator and management professional to drive the strategic direction of business and lead on operational planning.  Consultative in approach to develop and set the strategy in liaison with senior executives, concentrating on income generation and sustainable market growth. Influential negotiator at all levels with natural ability to lobby government and other stakeholders, as well as develop corporate and third sector partnerships. Commercially aware to take on interim management across senior leadership, commercial activities, marketing and communications, organisational restructure and impact assessments, operating nationally and internationally.

- Interim Leadership, Interim CEO, Interim Managing Director
- executive director, project director, portfolio director
- Harnessing the impact of leadership styles
- Excelling in team management
- Mastering decision-making

Marketing and Communication:
- Mastering internal and external communication strategies
- Excelling in stakeholder engagement and management
- Crafting impactful messaging for diverse audiences
- Brand evaluation and repositioning
- Marketing and product strategies
- Sales and beneficiaries’ engagement
- Leveraging digital tools and platforms for superior outreach

Fundraising and Income Generation:
- Executing successful fundraising strategies and donor management
- Excelling in impact evidence, reporting and demonstrating evidence of difference made
- Ensuring financial planning and sustainability for nonprofits
- Exercising precision in budgeting and financial oversight
- Excelling in grant writing, commissioning, bid management and reporting

Operational Efficiency:
- Optimising operational processes and workflows
- Embracing technology adoption and digital transformation
- Excelling in project management and execution
- Measuring impact and outcomes effectively

Organisational Culture and Change Management:
- Redeveloping organisational culture - to be open, transparent, positive and inclusive
- Navigating change and transformation with confidence and clarity
- Developing staff and building organisational resilience
- Excelling in volunteer and alums engagement

Governance and Strategy:
- Leading strategic planning and implementation efforts
- Risk monitoring, management and reporting
- Developing and enforcing effective policies and procedures
- Implementing best practices in governance for charities
- Strengthening board development and engagement