Marc Goblot

Xacam Ltd

Overview

An independent digital technology consultant who operates at its intersection with business and organisations to ensure it meets strategic and practical needs. I am specialised in the non-profit sector to find ways to drive customer experience, organisation change and social impact.

I often do digital tech/systems audits, assessments, optimisation, selection and solution architecture around digital platforms (including web content management systems, marketing automation, personalisation, analytics, systems integration, and customer relationship management).

Also offered are technical management advisory services such as process and capability building, digital transformation strategy and change management with new digital systems and processes.


Clients

Clients over the years have come from across all sectors, from global brands like Diesel, Canon, BMW, Nokia and Rolex, to UK central government like Dept of Education, Justice, Health and the Home Office, to a wide range of non-profits spanning member societies to UK charities and global NGOs. This versatility helps transfer learnings and ideas across industries.

Key non-profits include the British Heart Foundation, British Medical Association, British Council, Water Aid, Christian Aid, the International and British Red Cross, Youth Hostel Association, Dogs Trust, Concern Worldwide and many more.


Qualifications

I have certifications from platform vendors like Adobe, Sitecore, Drupal and Acquia and completed training in Agile, Lean, DevOps, Design Thinking and Digital and Enterprise architecture practices. Lastly, I am a professional grade member of the British Computing Society and a fellow at the Royal Society of Arts.


Experience

I have over 31 years of professional digital experience, first as a consultant guiding new projects and change, then as a board-level technology director in a range of creative and marketing agencies within global ad groups and independents building digital capabilities, processes, managing diverse teams and client relationships. More recently, I was at Accenture in digital solution design and digital transformation consulting, specialising in digital customer experience technology platforms across Europe.

I am also involved in forming a neurodiversity social enterprise, co-lead a disability tech startups group, a National Autistic Society branch, a new We and AI charity and serve as governor and committee member for two organisations within the NHS.