Felicia Willow

Willow Charity Consulting


I help small-to-medium charities professionalise and achieve their ambitions.

From the smallest, voluntary led teams to organisations of around £2 million a year, I work across the country helping charities to improve their charitable governance, strategic planning, impact and organisational effectiveness. I am skilled at conducting reviews that highlight areas to focus on, and can help charities identify and achieve the next step in their development.

I know what it's like on the ground, running a smaller organisation. I've been the CEO of four UK-based charities, and I have taken them through periods of change and crisis to achieve transformational success. I also know how scary it can be to spend hard-won charity funding on a consultant, and I'm determined to always offer value for money.

I can tailor my services to fit your unique needs and budget, and my work includes:

  • interim crisis and change management
  • strategic planning
  • organisational and project evaluations
  • organisational reviews
  • training, and
  • governance reviews and support.


My clients range from the smallest voluntary led teams, all the way up to charities with an income of around £2 million.

My clients include: the Bobath Centre for Children with Cerebral Palsy, Together Now, Young People First (Midlands), the Friends of Westonbirt Arboretum, the Harbour Project for Swindon Asylum Seekers and Refugees, Beyond the Classroom, the British & Foreign School Society, Educaid Sierra Leone...and many more.


Level 7 Diploma in Professional Consulting, Chartered Management Institute

Preparing to Teach in the Lifelong Learning Centre, Bolton University

Masters of International Affairs with merit, Australian National University

Graduate Diploma Legal Practice with merit, Australian National University

Bachelor of Arts (Philosophy) University of Queensland

Bachelor of Laws (International Law) (Hons 1), (top 1%), University of Queensland


Recent experience supporting small-to-medium charities with cost-effective, high impact advice and support includes:

  • Crisis advice and support, including restructures (Young People First (Midlands), the Harbour Project)
  • Comprehensive organisational strength reviews for small-to-medium charities (The Nottingham Narrowboat Project, Educaid
  • Sierra Leone, Young People First (Midlands), Voluntary Action (South West Surrey), Beyond the Classroom)
  • Strategic planning (Staffordshire Sight Loss, the Harbour Project for Swindon Asylum Seekers and Refugees)
  • Trustee training and advice, Trustee and grant policies, constitutional work (BelEVE, Muslim Welfare Association of Sutton)
  • Project and programme design and evaluation (Together Now, Haringey CAB)
  • Funder grants management and advice (British & Foreign School Society Jan 2017-Dec 2018, Education and Training Trust of the CII)