Alex Blake


Your charity makes a difference in the world and changes people’s lives. Our goal is to help you maximise your impact, to make the biggest difference possible and to make the most effective use of your resources.

KEDA Consulting is a strategic consultancy for charities, managed by leading consultant, Alex Blake. We have worked with over 100 charities, helping them to develop impactful strategies, improve performance and secure funding.

What do we mean by consulting?
The creation of value (e.g. increased impact, effectiveness, income) for clients, through the application of knowledge, techniques and assets by:
• Identifying and investigating issues concerned with strategy, policy, funding, organisation, business models and processes.
• Formulating recommendations for appropriate action by factual investigation and analysis, with due regard for broader management and organisational implications.
• Discussing and agreeing with the client the most appropriate course of action.
• Providing assistance, where required by the client, to implement these recommendations.

Examples of consultancy projects include:
• Organisational strategy
• Fundraising strategy
• Partnership development including workshops and write up of agreed structures
• Feasibility studies
• Function analysis and process mapping
• Advice and support on specific opportunities/challenges
• Reviews (aka audit or diagnostic) of organisational structure, teams, fundraising performance etc.
• Research reports e.g. market scoping, sector mapping, benchmarking etc

Some of the reasons to work with us:
• Specialist expertise and knowledge of the charity sector and of strategic consulting approaches
• Excellent skills in facilitation, analytical and strategic thinking, communication (listening as well as presenting findings, ideas, recommendations)
• Ability to understand a situation accurately and develop sound solutions
• Independent/external perspective e.g. to overcome cognitive traps, gaps and biases
• Integrity – the client’s interests come first
• Additional resource.


Alex has worked with over 100 charities across a range of causes – e.g. health (physical and mental), social care (including disabilities and carers), youth, employability, infrastructure, environment, refugees, sport for development, systems change.

Clients include: Helpforce, Charity Finance Group, Toynbee Hall, Anthony Nolan, Prostate Cancer UK, Lullaby Trust, Contact, Sense, Samaritans, Whizz-Kidz. See the full list and case studies on our website.

“Working with Alex was great, he very skilfully held a mirror up for us, distilled lots of information into a compelling proposition and facilitated great conversations.”

Matt Shepheard, Director, Likewise

“KEDA were an invaluable support in helping us define and move forwards the next steps for our fundraising strategy. KEDA filled the gap and lent us their expertise, making the whole process of agreeing a direction and finding the right support so much quicker and easier than it ever would have been without them.”

Eleanor Bullimore, Head of Marketing and Membership, British Small Animals Association

“KEDA provided our group with impartial advice, guidance and direction and facilitated a process which led to organisations working together to very positive effect. Without KEDA's involvement this would not have been achieved. Your involvement was invaluable.”

Judith Farquharson, Chair, Newcastle Women’s Aid

“It is rare to work with a consultancy who offer both expertise to add value to your thinking and planning. And flexibility to respond to our need, ad hoc and planned. Thank you”

Dee Brecker, Director of Fundraising, Marketing and Communications, Carers UK

“Alex was very professional and knowledgeable, would highly recommend him to help develop your business and organisational ideas!!”

Paul Kirkpatrick, Director, OTGA CiC

“Keda have been an excellent partner for our charity and have played a key role over the last few years in supporting our growth strategy.”

Mat Cottle-Shaw, CEO, Bone Cancer Research Trust


Alex is a full member of the Institute of Consulting, Chartered Management Institute and the Chartered Institute of Fundraising; undertakes regular continuing professional development in themes relating to strategy, problem solving, decision-making, facilitation and consulting; and holds the PRINCE2 Practitioner Certification, Certificate in Fundraising Management and a BA (Hons) in Business Management.


Alex Blake is a strategic consultant working exclusively with charities (and other non-profits) to have a greater social impact.

Alex began his career in the charity sector with roles at St Christopher’s Hospice, ORBIS International, WaterAid and the National Autistic Society before establishing KEDA Consulting in 2013, where he has:
• Delivered strategic consulting to help charities develop strategy, solve problems and grow;
• Supported over 100 charity clients
• Secured over £24 million in grant funding
• Delivered training and events to build capacity in the sector, particularly in response to Covid-19 impacts
• Produced a research report on grant-seeking and grant-making practice with input from 200+ charities
• Grew a team of six consultants before returning to independent consulting model.

Alex brings his sector experience, a robust understanding of management consulting theory and practice and a passion for social change to each and every consulting project.

Alex has given his time to a range of voluntary roles on committees and trustee boards, such as at LD:North East, Future Builders Uganda, Chartered Institute of Fundraising and the Leaders of Social Change Network at Newcastle University.

Alex has shared knowledge and insights freely through our own webinars and in articles, events, conferences and podcasts for organisations including the Association of Chief Executives of Voluntary Organisations (ACEVO), Chartered Institute of Fundraising, Civil Society Online, the European Fundraising Association, Charities Management, Fundraising Magazine and Charity Chat Podcast