An intro to Service Design and why it matters
Learn more about working holistically to create meaningful and desirable user experiences from beginning to end.
Linn Cowie-Sailer is an experienced service designer who has worked in consultancies such as Snook and Designit, across public, private and third sectors. She is now based in Norway after a decade in Scotland, where she conducted projects with e.g. The Childrens’ Society and Comic Relief.
Noemi Fuentes is a service designer-architect hybrid. She worked in architecture studios across Mexico and Norway before training to become a service designer in the Netherlands. She currently works in Designit Oslo with projects between public and private sectors. Some of her recent projects include clients like the Netherlands Red Cross and Deichman public libraries in Oslo.
What is service design?
Service design is about working holistically to create meaningful and desirable user experiences from beginning to end, both for the people using a service and the people providing it. Most services today are developed “inside-out”, which means the service is a reflection of the organisation’s internal structure, rather than what the user actually wants or needs from the service. A service design approach is about developing services “outside-in”: identifying the user needs first, regardless of company structure, and then piecing together the right back-end structure to deliver the best possible user-experience.
In this session we will give you a quick introduction to key service design methods, share some cases to show you why it matters and close with a Q&A. We look forward to seeing you there!